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域名链家收购域名ke.com!为新项目“贝壳找房”豪掷千万!

西部数码(west.cn)4月16日消息,据业内消息,近日房地产中介平台链家为旗下找房平台“贝壳找房”启用了极品单拼域名ke.com,据传该域名身价达八位数。

链家成立于2001年,是一家集房产交易服务、资产管理服务为一体以数据驱动的价值链房产服务平台,业务覆盖二手房交易、新房交易、租赁、装修服务等。链家目前已覆盖全国28个城市,全国门店数量约8000家,旗下经纪人超过13万名。

链家早期的官网域名为homelink.com.cn,为了提高服务体验也为了对品牌进行升级, 2014年6月,链家斥资百万收购了双拼域名lianjia.com。如今,已成为国内房产中介龙头企业的链家再次出手,为旗下找房平台“贝壳找房”收购域名。

据悉,贝壳找房是一款二手房、新房租房app,拥有海量的房源供用户挑选。贝壳找房原是以app形式存在的,但为了更好的进行线上服务,链家不惜八位数高价收购域名ke.com,并启用建站

域名ke.com注册于1995年,距今已有23年,对应“贝壳”的“壳”,非常简短易记,与品牌定位十分准确。据悉,该域名此前一直在海外平台被隐私保护,于今年2月份显示转移到链家(lianjia.com)平台。接着同月,域名Ke.com便通过了备案审查,看来链家收购启用域名系列动作紧锣密鼓,一气呵成,应该是早前就计划好了。

其实,链接对域名的重视在业内有目共睹。除了lianjia.com、Ke.com以外,链家还曾一口价68888元的价格收购四字母域名lljr.com,作为其名下金融消费平台链链理财(前身为链家理财)的官网域名。

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